In today’s multimedia universe this means knowing how, when and on which device they want and consume our content; every day, every month, at every stage in their lives. And in this day and age of data overload, it is inexcusable for publishers and editors to not know every analytical detail of their customers’ behaviour.
Long gone are the days when we just simply posted or sold them a printed magazine on a weekly, monthly or quarterly cycle. Today, our content has to become liquid and our job is to make it flow every which way our customers want it and in ways perhaps they did not think they needed it.
This year’s edition of Innovations in Magazine Media is full of cases of how publishers are stretching the elasticity of their magazine brands to reach out to customers in ways unimaginable before - but all starting with the premise that the best way forward is to work your way backwards.
PORTRAIT OF SUCCESS Jonas Bonnier.
TABLETS A game changer, but no an overnight solution.
BLOGGING Blog or die.
SOCIAL MEDIA BUSINESS MODELS Tweeting for dollars.
READER GENERATED CONTENT Who needs editors?
SUBSCRIPTIONS VIA SOCIAL MEDIA Shouldn't it be easy?
GEOLOCATION Reader where are thou?
PERSONALIZATION My precious.
MAGAZINES AND MOBILE OMG y did nt i think of tht b4.
GAMES AND MAGAZINES Game time.
MAGAZINES AND VIDEO Cinematographic magazines.
THE DIGITAL NEWSSTAND No paper, no problem.
AUGMENTED REALITY AND 2D TAGS The wow factor.
PAYWALLS Buy or baulk?
INFOGRAPHIC STORYTELLING Show, don't tell.
CLICK TO BUY MAGS Want it? Buy it! Right now!
REVERSE PUBLISHING Print is the new digital.
ADVERTISING INNOVATIONS Honing their Kraft.
3D The 3D boom. A new dimension?
ALTERNATIVE DISTRIBUTION OUTLETS Venti machiatto mag.
FREQUENCY How to make the show go on, and on, and on.
PUBLIC RELATIONS Kindness really does pay.
SOCIAL NETWORK MAGS Flipping out.
SENSORY TITLES Chocolate. Underwear. Sex. Trust.
INTEGRATED SALES Digital heart, digital minds.
INFLIGHT DIGITAL MAGAZINES Fasten your seatblets.
PURE DIGITAL PLAYS Digital babies.
NON TRADITIONAL MAG 'PUBLISHERS' Who's in the rear-view mirror?
INTEGRATED NEWSROOMS Content you can read, watch, and touch.
MAGTWEETS Information bytes.