In today’s multimedia universe this means knowing how, when and on which device they want and consume our content; every day, every month, at every stage in their lives. And in this day and age of data overload, it is inexcusable for publishers and editors to not know every analytical detail of their customers’ behaviour.
Long gone are the days when we just simply posted or sold them a printed magazine on a weekly, monthly or quarterly cycle. Today, our content has to become liquid and our job is to make it flow every which way our customers want it and in ways perhaps they did not think they needed it.
This year’s edition of Innovations in Magazine Media is full of cases of how publishers are stretching the elasticity of their magazine brands to reach out to customers in ways unimaginable before - but all starting with the premise that the best way forward is to work your way backwards.
||PROFILE Jack Griffin: portrait of success.
TABLETS New platform offers unprecedented opportunities.
2D TAGS Point your phone, snap a picture, watch a video, buy something.
MAG TV Magazine tv station.
AUGMENTED REALITY Living pages.
PAPER PREMIUM Flow magazine brings back the pleasure of paper.
EMBEDDED VIDEO Video in print pages.
REALITY MAGS keep venerable title ageless.
GAMING Explore tombs, save the world with your magazine.
VERTICAL BRANDING Singular focus Hungarian magazine.
MOBILE Mobile platforms magazines.
BRAND INTEGRATION One recipe for success.
SINGLE-COPY/NEWSSTAND Magazine retailing.
DISTRIBUTION Digital content.
GREEN INITIATIVES Can you be more green and profitable?
FUSION JOURNALISM Blending the disparate.
CONTENT IS KING Social media is not the magic bullet.
INFORMATION ENGINES™ Working space.
COVERS Laws for perfect covers.
ADVERTISING Cover ads breaking a taboo.
EZINES What print publications only dream about.
TRADITIONAL FORMATS Mooks.
BLOGAZINES Attracting the female reader.
TEENS Online strategy.
DIGITAL CONTENT SALES Online paying models.
MULTI-PLATFORM BRANDING BBC’s “good food” brand.
EDITORS AS CURATORS Content from cyberspace.
SOCIAL MEDIA Go to them.
ODD MAGS Wacky formats.
FUTURE TRENDS ON THE RADAR
MAGTWEETS Information bytes.