If ever there was a time to shake things up, it's now. INNOVATION Media Consulting presents the Innovations in Magazines 2010 World Report: a look at the top magazines and publishers, and what they're doing not only to stay ahead of the curve, but to set it.
Here, you'll find new marketing strategies and new technologies. You'll see multimedia used like never before, and you'll see emerging forms of journalism and content. But most of all, you'll see where the magazine industry is headed. Publishers are getting creative and by blending future technology with old-fashioned hard work, they're making huge strides in moving the industry forward. The future of magazines is indeed bright, and in this first annual Innovations in Magazines World Report, we'll show you why.
The Innovations in Magazines 2010 World Report was first presented on March 1, 2010, by its editors and INNOVATION consultants, Juan Señor and John Wilpers, at the Digital Innovators' Summit in Berlin. The study is co-sponsored by INNOVATION and FIPP.
Click here to read the editor's note and take a look at the table of contents.
To purchase the full Innovations in Magazines World Report click here.
INNOVATIONS IN MAGAZINES WORLD REPORT 2010
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PROFILE Jack Griffin: portrait of success. TABLETS New platform offers unprecedented opportunities.
2D TAGS Point your phone, snap a picture, watch a video, buy something.
MAG TV Magazine tv station.
AUGMENTED REALITY Living pages.
PAPER PREMIUM Flow magazine brings back the pleasure of paper.
EMBEDDED VIDEO Video in print pages.
REALITY MAGS keep venerable title ageless.
GAMING Explore tombs, save the world with your magazine.
VERTICAL BRANDING Singular focus Hungarian magazine.
MOBILE Mobile platforms magazines.
BRAND INTEGRATION One recipe for success.
SINGLE-COPY/NEWSSTAND Magazine retailing.
DISTRIBUTION Digital content.
GREEN INITIATIVES Can you be more green and profitable?
FUSION JOURNALISM Blending the disparate.
CONTENT IS KING Social media is not the magic bullet.
INFORMATION ENGINES™ Working space.
COVERS Laws for perfect covers.
ADVERTISING Cover ads breaking a taboo.
EZINES What print publications only dream about.
TRADITIONAL FORMATS Mooks.
BLOGAZINES Attracting the female reader.
TEENS Online strategy.
DIGITAL CONTENT SALES Online paying models.
MULTI-PLATFORM BRANDING BBC’s “good food” brand.
EDITORS AS CURATORS Content from cyberspace.
CUSTOMISATION Personalisation.
SOCIAL MEDIA Go to them.
ODD MAGS Wacky formats.
FUTURE TRENDS ON THE RADAR
MAGTWEETS Information bytes.
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