As with newspapers, magazines will find in due course that their paper platforms less and less appealing. But unlike newspapers, magazines are bought and consumed for other reasons that make them more appealing on a paper platform than the utility and immediacy of newspapers.
We believe, however, the genre must be re-invented to survive and thrive. We have developed ground-breaking new concepts, formats and designs with demonstrable public acceptance and business success.
We believe magazine brands have endless potential as news and information networks that can create engaged communities and profit audiences.
We design and re-design magazines on paper and online in order to retain readers and draw them into the content so they stay with the brand longer and regularly.
We invent and re-invent business models that extract value from the print platforms and attract advertisers and sponsors. We re-organize news operations to adapt a matrix based on audiences rather than products.