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Innovations in magazines 2012 World Report

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Innovations in magazines 2012 - English - PDF
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Innovations in magazines 2012 World Report

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PERSON OF THE YEAR
Hearst Magazines' president, David Carey
WATERMARKING
The New QR codes?
AUGMENTED REALITY
Really taking off, and not in a gimmicky way
THE SPORTS ILLUSTRATED
Print and Digital integration case study
WHAT'S WORKING FOR MAGAZINES IN MOBILE SPACES
REVOLUTIONISING ONLINE ADVERTISING:
Six new ad formats
MAGAZINES MAKING A BUZZ
Germany's Landlust; France's Les inRockuptibles; Brazil's Minha Casa; Hip2B2 in South Africa, The Netherlands' magalogue vtwonen; Garden & Guns in the US and China's 1626
PAYWALLS AND AD WALLS
USER GENERATED CONTENT
INSTANT SHOPPING GRATIFICATION AND THE COUPON CRAZE
PAPER INNOVATIONS
B2B
New strategies at Hanley Wood
TABLETS
Introducing the Kindle Fire