Innovations in Magazines World Report
WAN REPORT 2006
Paris Match on the iPad
Posted by mtorres on 09/24/10
Paris Match’s iPad edition is a prime example of how a traditional magazine should approach its tablet edition.
Its iconic slogan of the ‘power of words and the impact of images’ is perfectly transported to its iPad edition.
The content is carefully selected, the narrative and flow respected and enhanced and the user experience is intuitive and playful without being over indexed.
The iPad edition has received wide acclaim by readers and advertisers.
Innovation helped develop the iPad manual for Paris Match.
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