Ukraine's daily Segodnya has been named Newspaper of the Year by the country's National Programme - an independent body of judges who annually reward top achievements in civil and professional activity.
INNOVATION developed the editorial formula and design for the newspaper in 2007 and since then it has become the number one daily newspaper in the country overtaking long rivals through a mix of independent high quality popular journalism, excellence in design and a digital-first approach.
According to its own accounts:
'The core product of the company is Segodnya daily, the leader in Ukraine’s daily press market*. It is a full-colour edition with seven regional issues in Kiev, Odessa, Kharkov, Donetsk, Dnepropetrovsk, Crimea and Western Ukraine as well as a national issue sold in other regions of Ukraine. The average daily circulation of Segodnya newspaper is 155,000 copies with average readership of one issue across Ukraine being 1,576,000 people at the age of 12-65 (MMI 2011/3+2011/4)*. Readers of Segodnya newspaper include financially reliable people, both men and women of various ages.