A newspaper that looks and feels like a quality daily-news-magazine.

Sophisticated, well designed and compelling.

 

A new kind of young newspaper for new and young readers.

 

It offers an entirely new and ground-breaking architecture for Brazil with three rhythms: dia a dia, viva and esportes and two-speed reading: microbriefs, briefs and deep and analytical reads.

Innovation defined and developed the editorial model, design model, workflows and strategy.

 

 

 

 

 

 

 

 

 

 

INNOVATION'S 'i' Newspaper voted 'Best Newspaper Concept and Design in Iberia' after winning 'European Newspaper of the Year in 2009'

 

 

 

 

 

 

 

 

 

 

 

 

 

Corriere, in Italy, has developed a very sophisticated strategy of mobile content with different levels of access and charges for its content.

 

The results are solid and demonstrate that there are profitable and most viable mobile content strategies.

 

Its iPad strategy is being developed along the same lines and it will offer a world-class experience at the right price.

 

INNOVATION has worked with Corriere della Sera on their commercial and content strategy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Click here to read the full report