Click HERE and buy a copy of Innovations in Magazines 2010
21 March 2012
Top Gear Magazine wins INNOVATION-FIPP award
20 March 2012
Top Gear Magazine has won the Editors’ Choice Award at The Digital Innovators’ Summit in Berlin and also won the audience vote for the best innovation.
The award is for Top Gear Magazine’s Augmented Reality issue which launched in December 2011 and believed to be the world’s first fully-augmented magazine. Readers who download a free app, developed by technology experts Aurasma, can see content from Top Gear magazine come to life when they point their smartphones Top Gear magazineand tablets at the pages, to reveal highlights from the TV show.
Top Gear’s innovation featured in the publication Innovations in Magazine Media 2012 World Report, launched this week by FIPP at the summit in Berlin. The magazine is one of three recipients of an Editors' Choice Award which recognises ‘the creativity of the concept, the scale of achievement, the ability to be replicated and commercial potential’, but Top Gear won the audience vote, to be judged the overall winner.
Simon Carrington, Publisher of Top Gear Magazine, said: “We are really delighted that our work with Aurasma has been recognised by both the judges and the audience at the Digital Innovators’ Summit. Augmented reality has allowed us to add value to our readers experience by giving them the opportunity to watch and listen to some of the world’s most amazing cars in action on the track. And judging by the tens of thousands of views to date, they are enjoying watching.”
Top Gear Magazine is published in the UK by Immediate Media Co, on behalf of BBC Worldwide.
Click HERE for the full story of Top Gear Magazine’s fully augmented issue, launched in December 2011.
To read the full case study click HERE and purchase the 2012 edition of Innovations in Magazine Media.
Click HERE and buy a coy of Innovations in Magazines 2010
15 March 2012
INNOVATIONS IN MAGAZINE MEDIA 2012 EDITION, NOW ON SALE
13 March 2012
Digital developments are at the fore, and this year there is a major focus on how advertisers and media owners are breaking new ground together, including the emergence of ‘sapplets’ or social applets. And a whole section is devoted to great ideas that engage the reader with the product including: an ad from BBR Saatchi & Saatchi that changes on a page, driven by solar power for Israeli energy company Shikun & Ninui Solaria, a Carlsberg ad that works as a bottle opener, whispering audio chips in Playboy covers, a ‘self-drive’ ad for Volkswagen plus a Cannes award-winning ‘talking dictator’ ad using QR codes for Reporters Without Borders.
Other chapters investigate:
Person of the year: Hearst Magazines' president, David Carey
Watermarking: The new QR codes?
Augmented reality, really taking off, and not in a gimmicky way
The Sports Illustrated print and digital integration case study
What's working for magazines in mobile spaces
Revolutionising online advertising: Six new ad formats
Magazines making a buzz: Germany's Landlust; France’s Les inRocKuptibles; Brazil’s Minha Casa; Hip2B2 in South Africa, the Netherlands’ magalogue vtwonen; Garden & Guns in the US and China’s 1626
Paywalls and ad walls
User generated content
Instant shopping gratification and the coupon craze
B2B: New strategies at Hanley Wood
Tablets: Introducing the Kindle Fire
Chris Llewellyn, FIPP president and CEO, said: “Rapid technological development and an uncertain economic background are the driving forces behind the huge amount of experimentation being undertaken by magazine media companies. Encouragingly, print still retains the ability to surprise and innovate.”
Juan Senor,John Wilpers and Juan Antonio Giner, Innovations editors said: “We are really excited about the 2012 edition of Innovations in Magazine Media because we are exploring innovations in magazine advertising for the first time, as well as tackling some tough topics like ad walls, unbundling, watermarks, and integration. There are pieces about tablets, social media, user-generated content, newsweeklies, and more. At the same time, we're having fun with the annual search for the odd and bizarre, turning up this year the magazine as theatre and the largest, most expensive, and most useless magazines. Always fun.”
The PrintCity Alliance was responsible for producing the innovative cover using a special hybrid coating effect to make it even more eye-catching.
PrintCity Alliance members participating in the production of the cover are:
Cover paper: UPM Finesse
Cover paper: Sappi Magno Plus
Hybrid inks and coatings: Sun Chemical SunCure Hy-Bryte
Printed by: Hammesfahr
Order your copy of Innovations in Magazine Media 2012 World Report.