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EDITOR'S NOTE
26 April 2012
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Chris Llewellyn: "Excitement in the halls of magazines"
20 April 2012
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INNOVATIONS IN MAGAZINE MEDIA 2012 EDITION, NOW ON SALE
20 April 2012
Digital developments are at the fore, and this year there is a major focus on how advertisers and media owners are breaking new ground together, including the emergence of ‘sapplets’ or social applets. And a whole section is devoted to great ideas that engage the reader with the product including: an ad from BBR Saatchi & Saatchi that changes on a page, driven by solar power for Israeli energy company Shikun & Ninui Solaria, a Carlsberg ad that works as a bottle opener, whispering audio chips in Playboy covers, a ‘self-drive’ ad for Volkswagen plus a Cannes award-winning ‘talking dictator’ ad using QR codes for Reporters Without Borders.
Other chapters investigate:
Person of the year: Hearst Magazines' president, David Carey
Watermarking: The new QR codes?
Augmented reality, really taking off, and not in a gimmicky way
The Sports Illustrated print and digital integration case study
What's working for magazines in mobile spaces
Revolutionising online advertising: Six new ad formats
Magazines making a buzz: Germany's Landlust; France’s Les inRocKuptibles; Brazil’s Minha Casa; Hip2B2 in South Africa, the Netherlands’ magalogue vtwonen; Garden & Guns in the US and China’s 1626
Paywalls and ad walls
User generated content
Instant shopping gratification and the coupon craze
Paper innovations
B2B: New strategies at Hanley Wood
Tablets: Introducing the Kindle Fire
Chris Llewellyn, FIPP president and CEO, said: “Rapid technological development and an uncertain economic background are the driving forces behind the huge amount of experimentation being undertaken by magazine media companies. Encouragingly, print still retains the ability to surprise and innovate.”
Juan Senor, John Wilpers and Juan Antonio Giner, Innovations editors said: “We are really excited about the 2012 edition of Innovations in Magazine Media because we are exploring innovations in magazine advertising for the first time, as well as tackling some tough topics like ad walls, unbundling, watermarks, and integration. There are pieces about tablets, social media, user-generated content, newsweeklies, and more. At the same time, we're having fun with the annual search for the odd and bizarre, turning up this year the magazine as theatre and the largest, most expensive, and most useless magazines. Always fun.”
The PrintCity Alliance was responsible for producing the innovative cover using a special hybrid coating effect to make it even more eye-catching.
PrintCity Alliance members participating in the production of the cover are:
Cover paper: UPM Finesse
Cover paper: Sappi Magno Plus
Hybrid inks and coatings: Sun Chemical SunCure Hy-Bryte
Printed by: Hammesfahr
Order your copy of Innovations in Magazine Media 2012 World Report.
FAMILY BUSINESSES
16 April 2012
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CADENA CAPRILES NEW MULTIMEDIA INTEGRATED NEWSROOM IN CARACAS
12 April 2012
Still is a work in progress but, last Friday, the editors and reporters of Cadena Capriles left the old building in downtown Caracas and landed in a new state-of-the-art multimedia integrated newsroom in La Urbina.
Read more HERE
MAGTWEETS
4 April 2012
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FUTURE TRENDS
3 April 2012
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Segodnya named 'Newspaper of the Year'
2 April 2012
Ukraine's daily Segodnya has been named Newspaper of the Year by the country's National Programme - an independent body of judges who annually reward top achievements in civil and professional activity.
INNOVATION developed the editorial formula and design for the newspaper in 2007 and since then it has become the number one daily newspaper in the country overtaking long rivals through a mix of independent high quality popular journalism, excellence in design and a digital-first approach.
According to its own accounts:
'The core product of the company is Segodnya daily, the leader in Ukraine’s daily press market*. It is a full-colour edition with seven regional issues in Kiev, Odessa, Kharkov, Donetsk, Dnepropetrovsk, Crimea and Western Ukraine as well as a national issue sold in other regions of Ukraine. The average daily circulation of Segodnya newspaper is 155,000 copies with average readership of one issue across Ukraine being 1,576,000 people at the age of 12-65 (MMI 2011/3+2011/4)*. Readers of Segodnya newspaper include financially reliable people, both men and women of various ages.